Are you ready to rediscover remarkable and make a positive impact on people’s lives? At GMHBA, every day brings an opportunity to empower and support communities to live well. Join us to be part of something meaningful and discover the remarkable benefits of working at GMHBA.
GMHBA takes pride in being an Australian not-for-profit health insurance and healthcare company that truly values its members. For a rewarding 90 years, we've been dedicated to serving the community and as a result have become one of Australia's leading regionally based private health insurers. We live and breathe exceptional care and are dedicated to making GMHBA a remarkable place to work. We value building connections, embrace individuality, and maintain a supportive, performing culture. GMHBA offers a flexible workplace, a community-focused culture, and a great regional lifestyle
Job Description
About the Role
We’re looking for a proactive and analytical Media Specialist to support the execution of multi-channel media campaigns across GMHBA and Frank. You will play a key role in driving customer acquisition, enhancing brand visibility, and optimising media performance in collaboration with internal teams and external media partners.
Key Responsibilities
Support the planning, execution, and optimisation of paid media campaigns across digital and traditional channels.
Working closely with the media agency in collaboration with internal marketing and brand teams to ensure assets align to media plans, media specifications and delivered on time.
Administration of media plans and budgets for GMHBA and Frank Health Insurance.
Monitor media performance against key metrics (CPA, conversion, reach), provide insights, and recommend optimisations.
Keep up to date with market trends, competitor activity, and regulatory changes impacting media and advertising.
Support quarterly media reviews and contribute to reporting for key stakeholders.
Desired Skills and Experience
About you
As the ideal candidate, you’ll need to demonstrate the following skill and experience:
Mandatory
Tertiary Qualification in relevant area (i.e. management, business, commerce etc) or by equivalent experience
5+ years experience in media, agency or client side
Experience in planning and delivery of ATL and BTL media
Commercial and financial acumen (including excel proficiency)
Excellent interpersonal skills including the ability to establish and maintain positive relationships and act with impact and influence at all levels
Highly organized
Highly desirable
Health insurance or financial services background desirable but not necessary.
If you believe you would be a great fit but don’t quite tick all the boxes, we encourage you to apply.
Let’s get started.
Submit your application online today. Applications closes on Friday,16th May 2025
If you have any questions about this position or the recruitment process, please reach out to the careers team at careers@gmhba.com.au
At GMHBA, we value a diverse and inclusive culture. We are committed to creating a workplace where every single person feels valued and can be their true, authentic selves. It allows us to be more reflective of our community, have a range of perspectives, and better support our customers, members, and patients. We encourage candidates with diverse backgrounds, experiences, perspectives, and beliefs to apply for this role.
In submitting an application, you agree that you have read and accepted the terms and conditions of our recruitment privacy statement: gmhba.com.au/privacy.
